In today’s website design, optimal functionality and performance are all key elements that enable a website’s sole purpose of design and installation to be manifested. There are many rules of “No-go”. Today, I will give you five important rules of thumb to observe so as to ensure that your website performs well.
1) Avoid the use of splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Avoid using too many banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Let your Navigation be simple and Clear
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Let the User always know where they are while browsing your site
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) You must minimize the use of audio on your site
Right from the fact that irritating data usage will be an issue, to the fact that If the visitor browsing shall stay on your site page for a longer time, reading through your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would totally make a difference.